Shibuya culture PROJECT

In a cup of coffee to drink on a street corner is, in keeping the air of that from time to time of the city.

And jazz cafe of the coffee flavor of the 1960s, cafe coffee taste of 2006 is something that clearly different. In a practical sense of quality improvement due to the sophistication of the people of taste, also, even in the symbolic sense of how coffee is trying to do the representation.

60s of coffee, meditation (or, such pretend) over the existential if say was the taste of. Although I was not in time to the jazz cafe heyday, at the end of the year of the '70s, we were able to taste somehow remaining have jazz cafe of the residue (the residue) barely.

2000s of coffee, have a taste of a little happiness be found in everyday life. Even in TV, even on the Internet also in magazines, it used as makurakotoba also "happy" for anyway now that in all headings of media that target women words of "happiness" are Odo', time to drink coffee. Makurakotoba to guide the night "Nubatama of", guide the mountain "of Ashihiki", and guide the coffee time and cafes is "happy".

When the cafe culture of tells us the fun Kamakura Cafe Vivumon-Dimonshu is, gave the "Sunday coffee specific happiness." To the free paper assembly of subtitle that issued in January 2000, that happy is what or it was not represent properly. However, if is as too is abuse of that adjective, it seems gradually lost its meaning. In the word happy, it feels like anymore what is also not transmitted unfortunately is. Anyway.

Cafe of coffee at any time, the era of people mood of taste to be obtained.

1960s, it has always ahead of the times to become a cafe repeatedly born in Shibuya. When I returned again pretend, it is amazing the size of the role that has been Shibuya cafe plays in the history of the Tokyo cafe. Let together let's for every age.

Jazz is what believed to open up the era, dim jazz cafe this time reached the zenith, became a Mecca of Tokyo jazz cafe was Shinjuku and Shibuya. Concentrated famous jazz cafe in hundred hotels shop area in Shibuya, Genius, swing, Oscar, Arinko, duet, music hall, Blue Note, SAV (sub), such as DIG (dig) Shibuya has not attracted a lot of people every day I heard that.

Jazz cafe is by the music sense and the amount of information of the master, had played an enlightening role. To listen to the record in the sound with excellent people to be enthusiastic in jazz, also we had to introduce the latest music information. At the time, the young people of economic strength is poor, because it was home of the audio device thing is also poor, the space that can be as possible immersed in music more than anything in the jazz cafe asked, my words prohibition of rules had been widespread. This era, coffee is asked as much as possible deep wrinkles between the eyebrows, is the was something sip while plenty of suction sidestream smoke of tobacco.

And eventually become as jazz demise is whispered, hot season is going to lower the temperature rapidly, many of the great jazz cafe was down quietly its curtain.

1981 I think one of the monumental year for the cafe. Two of the store to make a big trend of subsequent cafes, both it is open in 1981.

ひとつは西麻布に誕生したRED SHOES（レッドシューズ）。スタイリッシュな空間と、夜明けまでカクテルと中華系の軽食を提供するスタイルの目新しさが人気を呼び、カフェバー流行の火付け役となった。もちろん渋谷の街角にもカフェバーの一大ブームが到来。私の記憶には、SOHO'S系列各店やチャールストンカフェ、OLD/NEW、サムタイムなどの店が残っている。

But it is that during the day from enjoy coffee alcohol until midnight was one of the cafe-bar of the definition, say that precisely expanded dining bar business hours, began to open to be centered on the coffee and food during the day it may be that was deserved.

As well as the jazz cafe era, the relationship between the cafe and the music in this era was deep. Wake of music specialty channel MTV in the United States has started, Western of video clips on the screen of a cafe bar continues to flow in large quantities. Well through people at this time in Shibuya cafe bar, we probably should more than total 100 times, "Thriller," Michael Jackson will that you have in the eyes (and a considerable amount of people, the dance even only a portion of the thriller ).

Another topic of 1981, the birth of Afternoon Tea (afternoon tea). If you think about the trend in the 2000s of a cafe, it would better here can be said to be even more important event. Afternoon tea was opened and features a household goods shop and a cafe on the corner of Shibuya Parco Part 3. Beautiful space making a mix freely in France and the United Kingdom of taste, and the cafe culture of Europe, was strongly aware of the longing for life style with a cafe. And antique table of pine, such as cafe au lait bowl of oversized will be a lot of people that were Omenikaka' for the first time this time.

80s of afternoon tea, a combination of very high affinity element of miscellaneous goods and cafe, went make up one of the prototype of the Tokyo cafe style. Where a large-scale nationwide subsequent afternoon tea, which is well known, has been used for many women today.

Starting with the 1989 Shibuya's Bunkamura in de Mago Paris was born, in Tokyo began the golden age of French cafe. De Mago Paris, overseas business alliance first store in Paris's oldest cafe famous literary and painters were gathered. Arranging a chair under the blue sky in just like Paris in Shibuya, Garson is back and forth, which hung a silver tray.

The rise of the French cafe, began to teach the cafe culture of France in a matter of course user. Bunkamura is founded the "de Mago literary prize" following the head office. A unique award that is chosen by the selection committee of the year alone until now, lineup of the selection committee also does not run out of interest as well as the lineup of winners.

In addition, open-air, terrace, Garcon, even the word such as Tablier, something that everyone has become popular at this time. Cash on delivery of the system called the terrace seat to the accounting at the same time when the drink comes transported also, became familiar in this era.

Starbucks landed from Seattle in 1996. To coffee and cafe au lait was the mainstream of Japan cafe, went infiltrated the espresso-based cappuccino or latte.

Those who stood for the first time in front of the Starbucks counter, uniformly but had floated a puzzled expression that "menu can not ... order if you do not know well", went to remember to gradually customize a drink to their liking It was. And enjoyment of the variation of the drink, there is no space design to conventional domestic coffee chain, it began to quickly many people captivated.

I think is one of the most popular of the reason, even coffee is not good people, and the thing was tasted the milk plenty of cappuccino that bubbled in the sense to enjoy the Suites. In the cafe aphorism collection I had personally thought at this time, there is a thing called "Starbucks lover of coffee hate". Cappuccino and latte, which is also preferred by people who coffee does not drink is, will become the leading role of Shibuya cafe menu of jumping from Starbucks 2000s.

Currently, Starbucks in Shibuya count the 10 stores. Shibuya Hachiko intersection before the store, that boasts the # 1 sales in the world Starbucks.

Cafe boom that called big topic in the 2000s. Tokyo cafe made during this period, began to have a different own style from the traditional cafe. It is French cafes and Italian bar, such as Seattle-based cafe, rather than the style you want to aspire to a cafe overseas, individual owner to interpret and edit them in your own sense of beauty, expressed in their flow by, for example, adding a taste of the sum thing. 2000s of cafes, it became a place of self-expression of the individual owner. A cafe that has those features, I've named "Tokyo Cafe".

As the first generation of the Tokyo cafe, it had a major impact on subsequent cafe, opened in 1999 in Shibuya Koen-doriCafe Apuremidi. And those who brought to its presence in Tokyo of the cafe scene, for the current Shibuya cafe, I would like to once again consider the next "Shibuya cafe classification of".

■ profile

Yoko Kawaguchi (Yoko Kawaguchi) writer, essayist.
Hitachi City, Ibaraki Prefecture was born. Living in Tokyo than in college. Cafe visited in the middle of the walk and the journey up for more than hotels 800. 1999 Web site under the pseudonym of Samantha and hobby Takaji from the end of the year "Tokyo Cafe ManiaHe presided over ". Series in essay and cafes of the recipes in magazines and each Web site. July 2006 publication plan "100 reasons to open the door of the cafe" from the Information Center publication station.

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