2018.01.09

Looking back on '2017 Shibuya' by dogmas and prejudice

Although it was an annual plan at the beginning of the New Year, I would like to look back on "the news of Shibuya" in the last year in ranking format. In addition, since the ranking rankings are determined by dogmatism and prejudice to the last, there may be many people who feel slightly biased or incompatible, but please forgive them.

<Select by dogmas and prejudice! 2017, Shibuya news ranking>
First place: Google, Mixi to relocate to Shibuya station restart area
2nd place: "Countdown" "Bon Odori" etc, "Shibuya = festival town" appeal to domestic and overseas
3rd place: "MEGA Donkey" aiming for family and women's groups on Cultural Village Avenue opens
4th: " SHIBUYA CAST " opened at the site of the Miyashita apartment
5th: Following PARCO, with the closure and closure of "Apple" and "GAP", the park street loses its energy
6th: Project to reproduce "1964 Shibuya" at VR started
7th: An outline of Shibuya R Project on the former railroad rail track
8th place: The old monster of Koibumi Yokocho, which marks the history of Shibuya after the war, is rebuilt
9th: Shibuya-ku AI character "Shibuya Mirai" -kun registered as a new resident
10th: Open innovation center of large companies such as "100 banch" opened

First place: Google, Mixi to relocate to Shibuya station restart area
The number one news of last year is the news of the relocation of Google and Mixi anyway. A large-scale complex "Google SHIBUYA STREAM " (opened in the fall of 2018), where the Japanese corporation relocates its headquarters, is one of the redevelopment projects on the Toyoko Line ruins along the Shibuya River. It has already been clarified that the lower level of the same facility (total floor space of approximately 116,700 square meters) on the ground which is about 180 m in height, is composed of commercial facilities and the middle class is a hotel, but in the fall of 2019 in last autumn Announced to move headquarters to upper floors 14 - 35 F, and gathered big topics.
Left) " SHIBUYA STREAM " already on the right Right) " SHIBUYA STREAM " Image Perth opening in the fall of 2018. A new relaxing space is born along the Shibuya River. Image provision = Tokyo Tokyu Corporation
Originally Google opened an office in Shibuya and Cerulean Tower as the first overseas base in 2001, but moved to Roppongi Hills in 2010 with the increase in staff. This time, it will come back to the old nest and Shibuya for the first time in nine years.
Left) “ SHIBUYA SCRAMBLE SQUARE East Building” under construction right) “East Building” image Perth scheduled to open in 2019. An observation deck opens on the roof and is expected as a new tourist attraction. Image provided = Tokyo Express Railway
In addition, Mixi, a major IT company, is adjacent to " SHIBUYA STREAM " and announced that its headquarters will be relocated to the east wing of " SHIBUYA SCRAMBLE SQUARE " which is currently being built directly above Shibuya Station. Aiming to be completed in 2027, the project “ SHIBUYA SCRAMBLE SQUARE ”, which will gradually rebuild the entire Shibuya Station, will be the largest of the redevelopment areas around Shibuya Station. Three high-rise and high-rise buildings are planned to be built in the East Wing, Central Wing and West Wing, but in time for the 2020 Tokyo Olympics, the East Tower is 230 meters high and 47 stories above the ground (Scheduled to be completed in fiscal 2019) will open in advance. The move to Mixi is decided to be the Shibuya's tallest complex complex, and it is likely that the IT colors around Shibuya Station will rapidly increase with Google. In the late 1990s, Shibuya, where IT ventures were concentrated, was noted as "Shibuya Bit Valley" in the word "Silicon Valley". After that, with the growth and expansion of the venture companies, there was a history that many IT companies were forced to move to Roppongi, Shinjuku, etc., leaving Shibuya, which has a small supply of office floors (floor area). With the announcement of the relocation of the two major IT companies, we hope to give competitors, entrepreneurs and engineers a good stimulus and create a new movement in Shibuya as a place full of technology, innovative ideas and businesses. I think that companies moving to the redevelopment area will be announced one after another in the future, but I can not miss the movement.

<Articles>
· SHIBUYA STREAM (Former Shibuya Station Southern District) (2017/4)
· Shibuya station block (East Building, Central Building, West Building) (2017/4)
· SHIBUYA STREAM Looking down from the 33rd floor "Redevelopment work around Shibuya station" (Dec. 4, 2017)

2nd place: "Countdown" and other "Shibuya = festival city" appeal to domestic and overseas
Following the year before last year, New Year 's Eve in 2017 was also restricted traffic such as Dogenosaka, Culture Village, Inokashira - dori, Park Avenue etc, around the Shibuya scrambled intersection, and a large - scale countdown event was held.December 31, 2017 Countdown event state
By the end of 2016, the number of visitors to 67,000 people counted 100,000 at the end of last year, and the scale is expanding year by year. Among them, the outstanding figure is the appearance of a foreigner who seems to occupy 20 to 30% of the whole. It was also the same as last year's "Bon Odori Tournament" and autumn "Halloween", but it is clear that there are an increasing number of foreign tourists visiting Shibuya scramble intersection for events to be held. The background of the increase in tourists is that large-scale traffic restrictions were implemented by the Metropolitan Police Department from 2016 to ensure congestion mitigation and traffic safety, as well as countdown as centering on Shibuya Ward and shopping districts as " "It is also a big factor to say that.
August 6, 2017 Shibuya Bon Dancing Competition
Like "Times Square" in New York and "Big Ben" in London, "Shibuya Scrubbing Intersection (SHIBUYA CROSSING)" is showing a certain presence as a "festival spot" that can appeal to the world for the world. The Tokyo Olympic Games will be ahead of the Olympic Games in 2020 and the number of outdoor events that will take place at the Shibuya scrambled intersection will further increase

<Articles>
· "【Report】 109" Shibuya Bon Odori "held for the first time (August 6, 2017)
· Shibuya station area around New Year's Eve countdown mode (2017/12/28)

3rd place: "MEGA Donkey" aiming for family and women's groups on Cultural Village Avenue opens
Last May, Don Quijote's flagship store "MEGA Don Quijote Shibuya Main Store" opened in Shibuya and Culture Village Street. Originally in Shibuya there was "Don Kitaiho Shibuya store", but it was reborn as "MEGA Don Quijote" in a form to relocate diagonally opposite.
The former Shibuya branch was a total of 4 floors from basement 1 floor to above ground 3 whereas the new store is a total of 7 floors from the basement 1st floor to the 6th floor of the ground, the sales floor area has expanded about three times. The biggest feature of the store, which is the biggest "MEGA storefront" in the city center, is the fact that there are two types of "new establishment of fresh foodstuffs sales floor" for families and women, and "regional collaborative sales space" specialized in the Shibuya area .
Until now, the area around Shibuya station was said to be "supermarket barren areas" including large and small, but with the birth of the "Underground 1F Floor Fresh Food Store" which occupies about 15% of the entire store, "Shopping refugees" I was greatly welcomed as a rescuer of Shibuya residents who had fallen into.
Another feature is that "Shibuya souvenir" corner has been newly established on 1F floor, aware of "regional collaboration". Aiming for appealing to foreign tourists, there are many "Shibuya souvenirs" recommended by the Shibuya Tourist Association, such as cookies and cakes with motifs such as "Hachiko", "Moyai statue", "Ganglo" etc. Until now, there were almost no "souvenirs" in Shibuya that could be regarded as famous, and the inbound sales of tourists were missing. The establishment of the "Shibuya Miyasa" corner is expected to act as one of "sending equipment" that gives a momentum to the product planning of Shibuya Miyage and brings tourists' feet to Culture Village Direction. Seven months have passed since the opening, and many foreign tourists are overflowing on the 1st floor of the store every day, seems to be exerting a certain effect of increasing the migration of the city.

Also on the topic related to "Don Quijote", there is another big news. In the space (site area: 5,737 square meters) including the former store "Don Kitaiho Shibuya store", the parking lot space behind it, the love hotel etc., the height of 130 meters, 28 floors above ground "Don Quijote hotel Construction of the plan is scheduled.
Left) Old Don Kitty Hall Shibuya Store Right) Empty lining behind the old store. You can see "Shibuya Prime" in the back of the photo.
Although the official announcement is still, completion is completed around 2022 after the Olympic Games. From comprehensive supermarket to sightseeing souvenir, furthermore hotel construction In the future, Shibuya / Culture Village street will be a lively area as an accumulation area of "Don Quijote Group" which captures inbound demand.

<Articles>
· Opened "MEGA Donkey" in Shibuya - "Fresh food items" "Strengthen regional partnership" (2017/5/19)

4th: " SHIBUYA CAST " opened at the site of the Miyashita apartment
7th: An outline of the former Toyoko Line former site "Shibuya R Project" announced
Last April, a new complex "SHIBUYA CAST (SHIBUYA CAST.)" Opened near the entrance of Cat Street on the way towards Harajuku along the Meiji Dori from Shibuya station.
The 16-story building on the ground is a development project on the site of the "Metropolitan Miyashita-cho Apartment" site. Features of facilities that are neither commercial buildings nor office buildings are "shared office" with co-lab as the core in the lower layer, "office" such as Bayleux on 3F - 12F, experimental on community building between residents at 13F "Collective House" to be held in 14th floor, "Serviced Apartment" for business persons and creators in short and medium term stay, "Rental Housing" in 15 · 16F, a unique facility that combines "Working" and "Living" Something. Among them, the collective house "Cift" of 13 F is attracting high attention as an experimental space to seek out "the way of new family," "how to work new," "how to live a new way" while the creators live together. Shibuya is thought to be a place far from "life", but I would like to pay attention to the future trend as a facility that points to what the future urban community of "employment in-kind and work-related proximity" should be.

As well as a redevelopment area, the 7th place not to be missed is "Shibuya R Project Outline Summary". "Shibuya Daikanyama R Project" (scheduled for opening in the autumn of 2018) is a knot point connecting Shibuya and Daikanyama if SHIBUYA CAST is a key point connecting Shibuya and Harajuku.
左）渋谷清掃工場に隣接する「渋谷代官山Rプロジェクト」の工事風景右）渋谷代官山RプロジェクトB棟イメージパース　画像提供＝東京急行電鉄
The track trace of the TOKYU TOYOKO LINE the same facility to be re-developed using the area adjacent to the Shibuya Sewage Plant. The fact that the building is drawing an arch like an image Perth is that it has a large left curve on the way from Daikanyama Station to Shibuya Station. It will consist of buildings A and B, with a nursery school in building A, a dormitory for backpackers etc. in building B, a hotel including private rooms open, and a plan to accommodate commercial facilities and offices. From the commercial facility “LOG ROAD DAIKANYAMA (Log Road Daikanyama),” which was opened in April 2015 utilizing the former Toyoko Line track, “Shibuya Daikanyama R Project” and “ SHIBUYA STREAM ” (opened in 2018). In addition, "track ruins and culverts" from "Miyashita Park and other maintenance projects" (opened in 2019) to develop Miyashita Park and commercial facilities and hotels integrally, and the complex " SHIBUYA CAST " (open in April 2017) opposite to that. Along with the redevelopment of the area that includes the transformed Shibuya River, we will create a new trading area that links the north and south from Daikanyama to Harajuku and a crowd of people and activities. It is likely to further enhance the ease of transportation within the range of one station from Daikanyama to Shibuya and from Shibuya to Harajuku.

<Articles>
· Miyamoto cho area SHIBUYA CAST (Former Shibuya Miyashita-cho Plan) (2017/4)
· Opened "Tokyu Store A Food Station" in SHIBUYA CAST (April 28, 2017)

5th: With the closure and closure of "Apple" and "GAP", the park loses its spirit
While redevelopment is progressing towards 2020 at the same time, in Shibuya Koen line street temporary closure of major commercial facilities and the closing of large stores closed one after another, the streets crowded with young people have completely lost their energy.
左上）11月に一時休業した「アップル渋谷」右上）5月に閉店した「GAPストア」　下）建設工事中のパルコ渋谷　
2016年秋にパルコが建て替えに伴って一時休業して以来、渋谷区役所庁舎も美竹公園に一時移転、昨年5月に同店に隣接していた「Gapストア」が閉店、11月には向かいに位置する「アップル渋谷」もリニューアル工事のため一時休業を発表している。公園通りの中腹から坂上に至るまで店頭の照明の明るさが減ったせいか、夕方を過ぎるとストリートの暗さが一段と際立っている。こうした閉店・一時休業の話題が目立つ中、今年の2月には、渋谷パルコ・パート2の跡地にアパレルブランド「earth music & ecology（アースミュージック＆エコロジー）」などを手掛けるストライプインターナショナルが、ホテルや飲食スペース、イベントスペースを併設するグローバル旗艦店「ホテルコエトーキョー（hotel koe tokyo）」を開業する。さらに2019年早々には渋谷区役所新庁舎、5月には渋谷公会堂、秋には新生パルコ、アップルショップの新規オープンが予定される。現在寂しさが漂う公園通りは、2020年の五輪開催までに一気に刷新され、従来以上の明るさを取り戻すことになるだろう。

<Articles>
· Udagawa cho 15 district development plan Shibuya Koen line plan (2017/4)
· Rebuilding plan of Shibuya ward government building (2017/4)

6th: Project to reproduce "1964 Shibuya" at VR started
Although it is not a trend prevalent in Shibuya, last year, "VR facilities" that enjoy wearing headsets such as VR karaoke, VR bar, VR game center and so on are opened one after another, and "VR" spreads as one more familiar technology It was the year. Among them, "VREX Shibuya Miya Masuzaka Store" which opened in Shibuya and Miyasugasaka in November last year is characterized by the fusion of VR games and eating places, and it is possible to play with up to 6 groups while eating and drinking There. Following traditional karaoke, bowling and darts, VR may become established as a drinking party and entertainment after the party.
Current,Official websiteWe are recruiting photos.
In addition, it is "1964 TOKYO VR" that can not be overlooked in the topic of VR unique to Shibuya. Last autumn, a project called 'Reproduce the city in Shibuya in 1964 in VR' has started, mainly by producer Toshio Tsuchiya, Toshio Tsuchiya, Lysomatics and Seiichi Saito. Using state-of-the-art technology, we are recruiting photos of Shibuya around 1964 from the public in order to bring back the city of Shibuya half a century ago in 3D. In the future, using the collected photos, 3D data will be released from time to time to reproduce the city of Shibuya. If 2016 is the "first year of VR", last year it can be said that the year "VR usage method" was materialized.

<Articles>
· "Tokyo in Shibuya in 1964" boiled at the Tokyo Olympic Games is reproduced in VR (2017/10/31)
· "I think that the value of the city will be more visible if Shibuya is converted to 3D data" - Ryso Matix · Seiichi Saito interview (November 14, 2017)

8th: Monument of Koibumi Yokochi is rebuilt
Prime of Shibuya · Dogenzaka and Culture Village · Yamada Denki LABI Shibuya around the back side, did you know that there was an area called "Koibumi Yokocho" once? Aside from Yamada Denki, a wooden monument stating "There is Koibumi Yokocho here" stands quietly, but a stainless steel monument was rebuilt as a result of aging in July last year.
A monument of "Koibumi Yokocho" rebuilt in July
Although it is not a big news, it is a topic that can not be removed from the history of Shibuya after the war, so I would like to introduce it again as one of the news of 2017. The name of Yokocho comes from Fumio Niwa's original novel "Koibumi", but why it came to be called so far dates back to 1950. At the time, the Korean War broke out in the context of the East-West Cold War between the Democratic People's Republic of Korea and the Republic of Korea. Many US soldiers supporting the Republic of Korea stayed in Japan and many were going out with Japanese women. When the Korean War ceased in 1953, the stationed US soldiers returned to their home country, and many of the women were left in Japan, but they could not even write a letter whose English was unknown. From these circumstances, mainly in the students who understand English, autograph shops of English letters started to gather in this area. Originally called "Suzuran Yokocho", it was a part of what was called, but after the movie of novel "Koibumi" came to be called as "Koibumi Yokocho" in the name. In 1954, in order to preserve the memory of the historical place in the future, the shop owner of "Mimi Pharmacy" who runs business along the current cultural village street himself wrote a wooden monument marked "There is Koibumi Alley in this place" It is said that it stood up.
Left) Monument of wooden pillar at the time of shooting in December 2014. Right) November 2015 At the time of shooting the root completely corroded and broke.
However, under the age of 40 years, the root of the tree has completely decayed, and in the past several years it managed to make it self-sustaining while reinforcing it, but in July last year, Tokyo administrative scrivener It is said that the main event has led to the reconstruction of a stainless steel monument. If you go near, please check out the new monument.

9th: "Shibuya Mirai", a new resident registered in Shibuya-ku
10th: Open innovation center of large companies such as "100 banch" opened
In addition, the ninth place is "Shibuya Mirai" of "AI character in Shibuya-ku" which becomes Japan's first effort as a municipality. Using Microsoft's AI (artificial intelligence) technology, you can actually communicate through LINE.
Miya-kun, Shibuya, 7 years old, first grade elementary school student. My hobbies are photography and human observation.
In Shibuya Ward, it will be widely used for PR activities such as Shibuya-ku organized events and elementary school workshops as a symbol of diversity and advancedness. It may be that the character of the local government is no longer the era of "loose characters".

Lastly, 10th place "Open innovation base of large enterprises such as Panasonic and SMFG opened one after another." In Shibuya, many small companies with large dreams and ambitions such as start-ups and venture companies are gathered, but there have been no images of big companies listed on the Tokyo Stock Exchange partly at all. However, in the form of supporting startups and ventures in the past few years, accelerators and venture capital have started to set up base in Shibuya.
Left) "100 Banch" operated by Panasonic right) "hoops link tokyo" operated by Sumitomo Mitsui Financial Group
Last year Panasonic opened "100 Banch" along the Shibuya River and Sumitomo Mitsui Financial Group opened "hoops link tokyo" in Culture Village, leading movements of major Japanese companies to establish a new base of open innovation . Until ago, the idea of "in-house departure" such as new business development and internal venture was the mainstream, but recently new ideas and technologies tend to seek outwardly in the form of open innovation. As a meeting place and a place of matching, it seems that there are an increasing number of large companies thinking that Shibuya is optimal. Last autumn, the Japanese office "Plug and Play Japan" of Silicon Valley venture capital Plug and Play started based on Shibuya and started the "SHIBUYA 100 start-up", and this year, we will introduce "WeWork As the space expands in Tokyo, it seems that it will be not only a major domestic company but also the black ship's movements can keep an eye out.