2017.03.27

Shibuya · Fashion Show "Shibuya RUNWAY" at Kin Wang Hachimangu Shrine - Shoko Nakagawa Appears

The 7th Shibuya Fashion Week, a joint promotion campaign telling the charm of Shibuya, a city that can embody your style through fashion, will be held in a large commercial area around Shibuya station from Thursday, 16th March to 26th Sunday, 2017 Mainly on facilities etc. On Friday the 24th (Friday), the fashion show "SHIBUYA RUNWAY (Shibuya Runway)" was held as a main event decorating the finale of the campaign, with the approach to Shibuya and Kin Wang Hachiman Shrine as a runway.
At 19 o'clock, a red carpet is laid on the approach road where the viewing space was set up on both sides, and the temple is illuminated with ornate light up. Last week, although the cherry blossoms were announced in Tokyo, it is a period of chill chilling in the morning and evening. The coldness further raised "tension feel" and "solemnity", and a fantastic atmosphere different from usual wrapped the whole precincts.
Shibuya Fashion Week navigator, Yoshimasa Takahashi who are active in television and magazines, etc. appeared as a moderator and the event started.

The fashion show is developed in two parts. In the first part, the project "Tokyo New Age", a fashion designer Mikiro Sakabe, Yoshikazu Yamagata who produced up-and-coming young designers who produced, produced a new sense of fashion originated from Japan with the sensibility unique to young people.
It shakes like a white petal and directs a fantastic image. Brand: medetasy (designer Moe Ishida) Unique design with "Nebuta" motif. Brand: KOUKI SAITO (designer Yuki Saito) A strange design incorporating aluminum plates and acrylic paints. Brand: MASAKI HIROSE (Designer Maki Hirose) Fashion (EMI KOYAMA) which made the concept of "Ghost wears fashion", fashion using "leisure seat" as material (KOUKI SAITO), fashion incorporating various materials such as canvas and aluminum plate (MASAKI HIROSE ), A total of eight young designers entertained the audience with distinctive works full of innovative materials and ideas.

The second part is 11 MEN'S and cocoti SHIBUYA, SHIBUYA 109, Shibuya Hikarie ShinQs, SHIBUYA MARKCITY , Shibuya Marui, Shibuya Mody, Seibu Shibuya store, Tokyu Department Store Main Store · Toyoko store, LUMINE MAN Shibuya, etc., 11 large commercial facilities in Shibuya, 21 in total The brand participates.
KOL ME BABY (SHIBUYA 109)KAPERMUUR (cocoti SHIBUYA)Maison Beige ( Shibuya Hikarie ShinQs)
In the first part, professional models showed a walk, but in the second part, 38 shop clerks of each brand themselves walked the runway themselves, appealing Shibuya unique "real close".
LA BELLE ETUDE (Shibuya Marui)
The shop clerk walking while being inferior to unfamiliar dance was seen, and the pleasantly at home atmosphere unique to the second part made the venue even more pleasant.

Nakagawa Shoko is familiar with the name of "Shokotan" at the event's ambassador who decorated the last of the show. Add a cat bracelet drawn by yourself to one point, wearing a white hat and a white lace setup with the theme of "adult pretty" wearing up with a light springy walk.
Nakagawa said at a press conference after the event, "Fashion is a device that reflects the color of the mind.This year is 32 years old, this year is over the age at which my father passed away, 32 years old is not the end , I felt like starting from here, "I thought that it would be white", revealed the reason for choosing costumes.
Also, in the middle of the show, I touched upon happening twice when I was tense, "I want to apologize to everyone involved, sliding underground and apologizing." "I think this year is a serious problem, I think that I could have been a bad thing because I could walk in a shrine, it was cold but it became a lifelong memory including that," he said. Although it was under the cold weather, it was very impressive that all the clerks who participated in the show, including Ms. Nakagawa, seemed happy and smiling.
In Shibuya Fashion Week, it is customary to involve the entire city of Shibuya, including the approach of Kin Wah Hachimangu Shrine and the streets of Cultural Village Street, twice in spring and autumn, and perform a fashion show. The same runway where a show of up-and-coming young designers and a show of "real close" wearing realistic young people in Shibuya can be seen at the same time can be said to be a Shibuya-like trial that nurtures street culture. Every time we repeat the times, the sense of unity of each large commercial facility and the level of show operation have also increased, and it has definitely established as one of the regional festivals.