Looking back at the "Shibuya of 2011" at the discretion of and prejudice

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Also just leave the finally few days in 2011. Speaking of events to symbolize the year, you run out to the Great East Japan Earthquake of 3.11. To frequently hear the word "enormous," "unprecedented", "unexpected", still, traumatic nightmare will come back to me in our hearts. Best by pointing your eyes abroad, N.Y 9.11 from 10 years of., Further Tunisia, such as the democratic movement, called the "Jasmine revolution" such as Libya spreads to Middle East countries, not only in the country, crossing the feelings in many parts of the world events and incidents that was the year that took place one after another. Among them, Osama bin Laden, Gaddafi, Kim Jong Il that (Kim Jong Il), such as three people a villain, which is the enemy of democracy died in quick succession was a big shock. After a large swell happened, really Japan, what the world is going to do it. 2012 is full of hope, just hope strongly to be a shining year.

Well, it was too little to significantly inflate the story, in 2011, Will is what the hell happened in Shibuya or. This year, without any support the happened news in Shibuya, I would like to introduce in arbitrarily rankings format.

# 1 "off even large vision of" Shibuya scramble crossing "in power-saving measures."
Second place "PR facility of TEPCO" Electric Power Pavilion "is closing."
Third place "huge mural" Myth of Tomorrow "-Chim ↑ Pom is a statement afterthought the picture to Taro Okamoto"
4th "Nike Park renamed" Miyashita park "is reopened."
5 "" Shibuoyake "Resurrection -" in the naming rights contract expiration of the CC Lemon Hall. ' "
6-position, "" basketball Street to Center Street (aka, basketball street) "is born."
7th place "Grand opening of" Shibuya Hikarie "is decided to 4.26!"
8th "Twitter, a spate of events canceled in the review effect of Facebook"
9 "Vireban, such as GEO, advance major chains is belatedly to Shibuya"
10th "Nomad opening acceleration of share office for workers."

# 1 "off even large vision of" Shibuya scramble crossing "in power-saving measures."
Imposing of the top news "is also off large vision of" Shibuya scramble crossing "in power-saving measures." Great East Japan Earthquake is not only the affected areas, was also caused paralysis of Tokyo transportation. It occurred more than 10 million people "return home refugees" alone Tokyo, full of people in Shibuya Station, in the state in which exhausted the people who have nowhere to go, do not forget the figure to crouch in the station yard and the city. Near about one month from the earthquake, from the beginning Shibuya Shibuya scramble crossing, it disappeared the usual hustle and bustle and bustle all.煌Biyakana neon and large street vision without any, many shops to close the shutter, you have never seen before "heavy dark Shibuya" was impressive. Only, dry cell was crowded, the flashlight, asked for such as a radio, only people who visit a "big camera", "Yamada Denki". I feel that a glimpse of the end of the "crowd psychology" of people running in the buyout.
(Left: March 11, 2011, appearance of Shibuya Station, congestion)
(Right: March 14, disappeared a large vision, turnout even before sparse of Hachiko Square)

Second place "PR facility of TEPCO" Electric Power Pavilion "is closing."
Also in the "earthquake", "power-saving" related news, the second place, "TEPCO PR facility of" Electric Power Pavilion "is closing" is also not to be missed. Power Museum, opened in 1984 as a comprehensive learning facility the basic knowledge of the power equipment and energy in Shibuya Fire Street. Some of the people working in Shibuya, people who have been using for a change of the interval of the facility to work even than were many that can be used free of charge .... The facility is based on the "TEPCO Group medium- to long-term growth Declaration 2020 vision", in order to appeal the necessity and safety of nuclear power generation for further low-carbon society of the future, a large-scale re-opened on March 20, It was planned. What if by chance or God of mischief, and open the facility to sue "of nuclear power plant safety" is away and buried by Coincidentally nuclear accident is .... To the end of May to determine officially closing of the facility it has closed the curtain on the history of over 27 years. Thereafter, in order to devote to the damages to the victim, although the sale of the museum is located in prime locations have been considered, abandon the sale since it is equipped with a substation in the basement. That's right will consider the store, the recruitment of tenants, such as the office in the future.
(Left: poster to inform the closing)
(Right: "Nuclear corner of 6F" Electric Power Pavilion renewal images)

Third place "huge mural" Myth of Tomorrow "-Chim ↑ Pom is a statement afterthought the picture to Taro Okamoto"
Followed by the third place, "Choi added -Chim ↑ Pom Taro Okamoto giant mural" Myth of Tomorrow "is a statement." "What can art?" - After 3.11 of the Great East Japan Earthquake, I think in a lot of artists it was ran into these challenges. We feel the "helplessness of the art", "from now on their own are, where you're trying headed?" And ask myself, there is no difference in the struggle suffered artists were surely many. But is often many also be compared with the scourge of "9.11" 10 years ago, to be honest, the more painful the 9.11 on his own chest, Japanese are regarded as "familiar incident" is so It will not be many. Surely as if try watching a Hollywood movie or fairy tale, or not than was close to feeling that glimpse of the world without such a reality. However, this time, "3.11" is quite different. Large tsunami factories and homes, swept away like a very easily car, it would swallow in a moment the landscape with a familiar. Furthermore radioactivity add insult to injury. Heart pain about, such as rending, in the psychological state of myself tomorrow, the Japanese that has been derided as the "peace blurring" of common sense and identity will feel like had changed completely. It is the same thing also artists.

Under these circumstances, by the US hydrogen bomb test in the Pacific Ocean of Bikini Atoll, a large amount of "Black Rain" and bathed in tuna fishing boat huge mural that was in the "Fifth Lucky Dragon," the theme "of tomorrow myth" is, of this time of the Fukushima Daiichi nuclear power plant There is a part that also overlaps with the devastation of the accident. Flare-up, the skeleton body splashes in Happo in the center, such as the mushroom cloud of evil look on someone's face, but it is the same work that Odoodoroshii world is spread, what was the what exactly is the message that Taro Okamoto was trying to tell . As can be seen from the title of "The Myth of Tomorrow", the human race that has been repeated a variety of mistakes in the past, while overcoming the failure, then touch the baton to the next generation hope the arrival of a bright future ... positive thought that It has been put. So to speak, "the Fukushima Daiichi nuclear power plant" might also can be considered to be one of the transit points for mankind. Although the Chinpomu went act pros and cons are, large significance made the opportunity to strike a controversial, or will not become in what is handed down as a performance in history. In addition, in the Tokyo Wonder Site Shibuya - entitled "Agenda of the Arts 2011? We would've been standing anywhere on earth now." (October 14 to November 30, 2011), Going the artists after the earthquake planning to think about the way to have been made. "3.11" is our thinking, behavior, culture, society, and the world even Ukagaemasu also was a major turning point to change of Art.

4th "Nike Park renamed" Miyashita park "is reopened."
Speaking of controversial, 4-position of the "Nike Park renamed" Miyashita park "is reopened," also was a big news. Opened in May 2010, it had been scheduled "Miyashita NIKE Park (the original naming)," but it was, stronger voice to opposition to renewal of the park in a way that expel the homeless, significant postponement of the construction plan the was forced. Then, Ward while came to implementing the administrative enforcement the entire blockade to mandatory measures, announced that it will survive, "Miyashita NIKE Park" to withdraw the name change to the "Shibuya Ward Miyashita park". Such as in dressed that do not generate corporate color to the front improve the calming of the opponents, review of some plans have been made. 1 year be delayed from the original plan, finally reopened on April 30 of this year. Climbing wall, futsal court, but was reborn as a park to install a skateboard park, the pomp that had been originally planned vanished, without a big topic also matches the timing that after the earthquake, are trying this year is fading away you. Shibuya-ku, Nike, both in the three parties of the homeless people, can not deny feeling as I was landing in the absence of umami.
(Left: Square Miyashita in the park)
(Right: climbing wall)

5 "" Shibuoyake "Resurrection -" in the naming rights contract expiration of the CC Lemon Hall. ' "
In the same name change, the 5-position of the "" Shibuoyake "revival - in the naming rights contract expiration of the" CC Lemon Hall, "" also became a hot topic. In five years the contract from October 1, 2006, Shibuya but Auditorium has been operating under the name "Shibuya CCLemon hole", there is no contract renewal from Suntory, resulting in "Shibuoyake" is revived for the first time in five years to be. Voice to welcome is noticeable on Twitter, it will be allowed to once again realize that designation "Shibuoyake" was widely loved. Currently, it seems in the district is considering the possibility of a new naming rights sponsor, the next time, even "Shibuya Public Hall ○○○ ..." as was decided anywhere in the enterprise, such as "Shibuoyake ○○○ ...", "Shibu we recommend that you leave the name of public "somewhere.
(Left: big lemon sign is already removed, Shibuya Public Hall is resurrected)
(Right: The center street entrance, installation is a large basketball and banners)

6-position, "" basketball Street to Center Street (aka, basketball street) "is born."
もう１つ、ネーミングといえば、6位に「センター街に『バスケットボールストリート（通称、バスケ通り）』が誕生」というニュースもありました。かつてセンター街は「チーマー」の出現に伴って「怖い」「汚い」というイメージが付きまとっていましたが、2005年ごろから商店街でパトロール隊をつくるなど、安全できれいな街づくりに積極的に取り組んできた経緯があります。ここ最近ではH&M、フォーエバー21、ZARAなどのファストファッションがセンター街に出店をするなど、徐々にイメージが回復しつつあることがうかがえます。こうした健全なイメージをさらに推し進めるべく、「バスケットボール＝若者の持つ『情熱』『エネルギー』」と捉え、センター街入口からマクドナルド渋谷センター街店までの約150メートルの区間を「バスケ通り」と命名。若者たちの間では「センター」という呼び方が既に定着しており、「バスケ通り」という呼称がどこまで浸透していくのか…。ただ考えてみれば、「ファイヤーストリート」も「キャットストリート」も、「スペイン坂」も「オルガン坂」も、そうですが、渋谷は意外にヘンテコなストリート名が市民権を得ています。現在は違和感を感じるものの、あと5、10年後あたりにはギャルたちが「バスケで…」とごく普通に使っているかもしれません。

7th place "Grand opening of" Shibuya Hikarie "is decided to 4.26!"
Next in the seventh place, " Shibuya Hikarie 's grand opening is decided 4.26!" Yurakucho attracted much attention in 2011, including the opening of the “Hankyu Men's Hall” and “LUMINE Yurakucho Store,” but in 2012 the compound commercial facility “ Shibuya Hikarie ”, which opens in front of Shibuya Station, is likely to reveal topics. The facility features a commercial area such as a department store, a musical theater "Tokyu Theater Orb" that can accommodate 1972 people, the largest exhibition space in the city "Hikarie Hall" corresponding to various events and events, and expressions of young artists There is an office space on the Creative Floor 8 / (Hachi) and the upper floors, and it is expected to be a base where the triples of "Commercial," "Culture," and "Business" are in perfect harmony. The Shibuya Station Higashiguchi used the Shibuya Tokyu Cultural Center, which opened in 1956, the loop-type Toden Terminal, the GINZA LINE jumping out of the Tokyu Department Store Toyoko Nishi Building, and the Metropolitan Expressway running on Roppongi Street. And so on, it was a cutting edge area that imagined a near futuristic city. However, in the 80's and later, the action area of young people shifted to "Hachikoguchi", centering on "Center Town" and "Koen-dori", and "East Exit" had been completely robbed of the leading role. The opening of " Shibuya Hikarie " is likely to be a spark that will revitalize the "East Exit" area that has been weak.(Left: " Shibuya Hikarie ", which will be opened next April 26)
(Right: musical theater "Tokyu Theatre Orb" with a total seat number 1972 seats)

8th "Twitter, a spate of events canceled in the review effect of Facebook"
When the telephone line is punctured at the time of the earthquake, Twitter, that Facebook has served as a means of safety confirmation and information gathering. Also it becomes boost further spread public effect and of "smart phones" in the movie "Social Network", the expansion of the SNS user became at once advanced year. At the same time even more opportunity to review the effect of Twitter and Facebook are used in advertising, it has become so influential that surpass the existing media. Among them, tweet on February 18, the official Twitter of the UK, popular rock band "Radiohead", to celebrate the launch of the new album as "Shibuya Hachiko Square Friday 18 hour 59 minutes" in Japanese. Guerrilla live or is speculation such as video screening of a large vision flow, the Hachiko Square situation that fans rush. By Buzz marketing, "the new album tries to PR" from the reaction of more than much of the expectations of organizers who believe that, we decided to stop the forced taking into account the safety event. Also the other day December 7, popular Korean group SHINee (shiny) also, but there was a plan to open a secret event as the launch of the new album in front of Shibuya Parco, spread rumors like Twitter, fans gathered in more than expected It says to have been forced to cancel the event because it was. As can be seen from these news, the SNS of information propagation as "speed," "diffusive" is, surpassing by far the existing media, Ukagaemasu to have a great influence. On the other hand, even if would once flow "reputational damage" and "hoax", at an accelerating rate there is a possibility that would spread the information, the final decision is left to us to receive that information . After 2012, whether going to SNS Gado evolution, it does not run out of interest.

(Left: murmur of Radiohead head official Twitter)
(Right: fans rush to expect a surprise)

9 "Vireban, such as GEO, advance major chains is belatedly to Shibuya"
10th "Nomad opening acceleration of share office for workers."
In addition, major chain stores such as "Village Vanguard" (open on November 18, Shibuya Udagawa store) and "GEO" (open on October 14, near Shibuya Station east exit), which have been developed mainly in suburban stores. Advance to Shibuya one after another. Furthermore, co-working space “JELLY JELLY CAFÉ (Jelly Jelly Cafe)” (opened on Koen-dori on June 27) for nomad workers, “co-ba (Koba)” for creators (December 1, Shibuya There is a movement to seek new ways of working and lifestyle such as opening of share offices around Shibuya Station such as "Lightning Spot" (open on November 1 near Shibuya Station New South Exit), etc. It has begun to appear. The Shibuya Hikarie which will open next year, will be occupied by DeNA, which operates mobage, and NHN, which operates livedoors and neighbors, etc. Even to entrepreneurs, high potential companies are starting to gather, and I feel that the vibrancy reminiscent of the former “Shibuya Bit Valley” is slowly coming.

I tried ranking the news that happened in Shibuya in 2011 without permission. The impact of the Great East Japan Earthquake of 3.11 has become more pronounced in the top rankings, such as "the light of the large street vision", "the closing of the power building", and "the little incident to the myth of tomorrow". On the other hand, new economic activities such as " Shibuya Hikarie 's Grand Opening", "Opening of major chains such as Villeban and Geo" and "Accelerating opening of shared offices for Nomad workers" are beginning to appear. I hope that next year will be a year full of bright news.

<Reference Articles>
"At the discretion and prejudice look back at the" Shibuya of 2010 ' "(January 7, 2011)
"Going Shibuya 2000s, Kuru Shibuya 10's" (December 29, 2009 publication)

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.