From where did you come to Shibuya?

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According to the “White Paper on Tourism (The Year of the Year)” announced by the Ministry of Land, Infrastructure, Transport and Tourism, the number of foreign visitors to Japan in 2018 (the year 2010) reached a record high of 31.19 million, for the first time 30 million Break through. According to the “2016 Survey on the number of tourists visiting Tokyo” announced by the Tokyo Metropolitan Government, the number of foreign travelers visiting Tokyo in 2018 was approximately 14.240,000. Among them, it can be seen that nearly half of them stopped by Tokyo.

So how many people are visiting Shibuya?

According to the “National and Regional Foreign Tourist Behavior Survey” announced by Tokyo, “Shinjuku, Okubo” (55.4%) is the most frequent area, followed by “Ginza” (48.9%), “Asakusa”. (45.0%). And finally "Shibuya" (44.3%) ranked in 4th place. However, "Harajuku · Omotesando · Aoyama" (34.3%) is ranked eighth, and "Ebisu · Daikanyama" (6.8%) is ranked 15th. It can be seen that popularity has been received.

「“ The most expected place by country / region ”“ the most satisfied place ”From the survey of foreign tourists' behavior characteristics by country / region

Also, the ratio of visitors was divided into Shinjuku, Ginza and Asakusa, but what is the difference by country / region? If you look at "the place I was expecting the most (before visiting)" and "the most satisfied place (after visiting)", the United States (US), Canada, the United Kingdom, Germany, France, Italy, Spain, Australia In the United States and Europe, such as Australia, Asia, such as Indonesia, the Philippines, and Malaysia, "Shibuya" is the dignified top. Among the 20 countries / regions surveyed, it ranked No. 1 in "the most satisfactory place" in 12 countries excluding China, Taiwan, Korea and so on, and the popularity of Shibuya stood out. While it is an issue of Shibuya that tourist content such as this is not found other than “Shibuya Scramble Crossing” and “Loyalty dog Hachiko”, it can be seen that the high expectations and satisfaction of foreign travelers are the best.

So far we have looked at survey data from the Ministry of Land, Infrastructure, Transport and Tourism, and Tokyo, but let's look at the data of foreign travelers who participated in the "Shibuya City Walking Tour" published by the Shibuya Ward Tourism Association.

One year from April 2018 to March 2019, 656 pairs of 1,269 people participated in tours such as "Coursing course around the station", "History course introducing history", "FOOD & DRINK course" sponsored by the Shibuya Ward Tourism Association Looking at the countries / regions, the most common was "America." “Australia” ranked 2nd, “Philippines” ranked 3rd, “Germany” ranked 4th, “UK” ranked 5th, and foreigners who participated in the Shibuya Guided Tour are dominated by Western Australia, MLIT, Similar to the survey data of Tokyo, it is clear that there are few in Asia.

Why does Shibuya have less ratio of Asian countries such as China, Korea and Taiwan compared to other areas?

According to the “National Foreign Resident Behavioral Survey by Country / Region Survey” (the Tokyo Metropolitan Surveying Survey), “Shinjuku, Okubo” and “Ginza” show the actual behavior of the traveler. Consumer goods, cosmetics, food and confectionery shopping are overwhelmingly popular. On the other hand, “Shibuya”, “Harajuku, Omotesando, Aoyama” tended to be “shopping in clothes and fashion goods”, and the difference was seen in purchasing items. Furthermore, the voice of “searching for high-rise buildings, modern cityscapes, landscapes and buildings” is prominent in “Shibuya”, and there are many cases in which people from the US and Europe come to the city in search of fashion and urban scenery unique to Tokyo. I can see.

By the way, among the places visited by the tour guide of the Shibuya Ward Tourism Association, when you look at the particularly good places, the most popular number one is "MEGA Donki Hote". I was not tired of looking at the same store as household appliances and miscellaneous goods and eating and drinking, and I got high support because it is perfect for buying "Shibuya souvenir". The second place is "109 Crossing View" on the magnet rooftop where you can see the Shibuya scramble intersection from directly above, the third place "Nonbey Yokocho" where you can enjoy the Showa retro atmosphere, the fourth place can overlook the entire town in Shibuya "Shibuya Hikarie The 11th floor and the 5th place follow "Kinno Hachimangu Shrine & Tofukuji Temple". If you look at the places below 2nd place, it seems that many people are interested in urban scenery and traditional cityscape rather than shopping.

の Nonbei Yokocho with a Showa Retro Atmosphere

Especially Shibuya Station run "Shibuya scramble intersection" "highway" "3rd floor GINZA LINE There is an interest that science fiction-like urban scenery such as, and old-fashioned scenery such as “Nnbei Yokocho” and “Kinno Hachimangu” coexist. The chaotic near-future city reminiscent of the movie "Blade Runner" overlaps the city of Shibuya. It can be said that the attraction of the city of Shibuya that attracts many foreign tourists.

With the Tokyo Olympics in 2020, the number of foreign tourists visiting Japan is expected to exceed 40 million, and perhaps more than 20 million will visit Tokyo. Especially in the city of Shibuya from this fall to next spring SHIBUYA SCRAMBLE SQUARE With the opening of large-scale commercial facilities such as “Shibuya Fukuras”, “Shibuya Parco” and “Miyashita Park Development (Mitsui Real Estate)”, the scenery of the city of Shibuya changes dramatically and tourism content is also expanded. Shibuya can meet the needs of foreign travelers and can further increase the number of visitors. In the future, attention will be focused on the impact of redevelopment.

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.