Shibuya culture PROJECT

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Koen-dori, which has been leading the youth culture

Proceeds from Shibuya Station in the direction of the Seibu Department Store, just the intersection of Marui City on the left, the road towards a gentle slope to climb Yoyogi Park, there is the Koen-dori. This area, which has been long led the era as a center of youth culture, the past few years, Art gallery "Tokyo Wonder Site Shibuya", IT-based shop "Apple Store" composite food shop "NAVI shibuya", also "Timberland", "Armani Exchange ", such as fashion brands and cafes, open cutting-edge space one after another of the various genres, is being turned into an adult can also enjoy the area. Actually walk feel is, sidewalk despite traffic and traffic of people is greater widely, and that together the surprisingly clean. And miscellaneous impression found in traditional downtown Quirky, receive strong impression of elegance.

Workers Welfare Hall before the intersection

The road leading to the "park"

The change in the quiet Koen Dori The area was not only in a residential area was visited, from the past post-war 15 years. Occupation the US military residential complex "Washington Heights" is built in the current of Yoyogi Park in Tokyo, people are little by little from there, so glimpse one end of a rich American culture. Before long, Washington Heights is renovated in the Athletes Village to the opportunity of the Olympic Games in Tokyo, NHK Broadcasting Center (1964), Shibuya-ku, General Office Building (1965), Seibu Department Store (1968), Marui Fashion Museum (1971-current Marui jam If) and the like to open, born the flow of people through Yoyogi Park from Shibuya Station, it came to be popular under the name "Ward Office Street". "Unlike the early Dogenzaka and center street that has been developed as a downtown, near Koen-dori of late has been left is a large site, a large store there was to advance friendly environment," said Shibuya Koen-dori shopping street promotion association Katsumi Funayama to serve as director of the recalls.

Then in 1973, when the young fashion specialty museum of "Parco" is completed, so that the magnetic force that shoots of Koen-dori is bloom at once. Parco skilled in strong leadership and creative strategy is to expand the innovative promotion, splash topographical handicap that somewhat distant hill from the station, was able to attract a sensitive young people to the epidemic. Also the name of the street Chinami to Parco, which means "park" in Italian was changed as "Koen-dori", gradually "United Arrows," such as brand strength and small a unique self-confident in the ability to attract customers of shops and eateries there were opened in the back alley, also joined the added value that there "hideout", whole area has undergone a transformation into a Culture Street representative of the Tokyo rapidly.

Landscape calm to pedestrian traffic is often split

At the same time to Koen Dori originating the cutting-edge culture, flexibility that swallowed every culture have been glimpses. "The surrounding Japan's first, is a shop to get the phrase Tokyo's first in many cases. The interesting thing in the full-scale MLB shop" MLB Clubhouse Store ", Sanuki udon" udon that weakened ", new business of" Mister Donut, "" andonando " such has been opened one store in Shibuya Koen-dori ". From Funayama's words, metabolism is proud at the same time high commercial value and is active, seen characteristic of this area unique is clear. It "Koen-dori is the public and private sectors together, the inhabitants rather than have been underway urban development to demonstrate more leadership, for it does not change even now. The feeling that I think everyone in the town, appearing everywhere It will not do "in.

High sensitivity efforts with an awareness of "eco"

The installed planters to Koen-dori

Illumination is turned on from November 23

Katsumi Funayama 1946 Born in Osaka. After working in the fashion industry, SHiDAX (Ltd.) to Corporate Planning Division and sales promotion section. As Shibuya Koen-dori shopping street promotion association director, is in charge of business promotion environment committee, a public relations · Web committee.